Appearance: 2/1/19 as reporter Hollywood Connections interviewed Andy Latimer

As reporter for Hollywood Connections 106.1FM (including www.24.flix.com, Vh2 TV networks and 4 radio stations), and World's Classic Ms. Tourism 2019 I had the pleasure of interviewing Andy Latimer, CEO and founder of Bluwater Media and Zahalo, a converged marketing agency. I asked Andy the following question:

How do you help underperforming businesses, and turn them around to create success? Hear what he has to say.

Read the following on Andy Latimer, CEO and founder of Bluwater Media and Zahalo:

Andy Latimer is the CEO and founder of Bluewater Media and Zahalo, a converged marketing agency rooted in response driven creative and guided by media results analytics and optimization. Latimer has led the Bluewater team to develop industry leading solutions that integrate direct response strategies with online content and product distribution to deliver real measurable results and profits in the integrated world. Latimer is an accomplished producer, writer and director working with brands including Philips, Sodastream, Blackstone, Kitchen Aid, Magic Jack, Thundershirt, Telikin and with industry leaders in product marketing including Telebrands, Emson, Allstar and Ontel. He has led the company from a dining room start up to become an Inc. 500 company and an Amazon.com Top 500 Seller, as well as one of the fastest growing businesses in Tampa Bay.

An industry leader and innovator Latimer has consistently developed new techniques in marketing direct to consumer. His company Bluewater Media provides creative and media strategy services for clients in insurance, lead generation, healthcare and for some of the largest online travel websites in the world. Bluewater’s digital arm, Zahalo, provides direct to consumer marketing online and paid media management as well as marketplace strategy and management for a wide variety brands and products.

Latimer is also a proven business leader known for his entrepreneurial energy and ability to recognize under-utilized assets and underperforming businesses and leverage those to create success. In 2016, Latimer lead Zahalo through a merger with Amazon.com management company DNA Response, Inc. and in 12 months turned the company around from losing $6M to cash flow positive and profitable with 2018 profits expected to exceed $1M and rising. He is known as a creative marketer and business leader who not only understand how to position a company or brand but how to run the business as well. Latimer has led the Bluewater Family of companies from a small creative house to a vertical integrated marketing business that’s is leading the way for the agencies of today and driving over $100M in total revenue annually with growth of over 900% over the last 3 years.

Latimer can be reached at 813-624-7540 or through email at alatimer@bluewatermedia.tv. For more information on the companies go to www.bluewatermedia.tv or www.zahalo.com.